Mobile App Redesign – A Strategy for Ensuring Prolonged Success

Users demand novelty – that’s why we see their preferences change over time

Application redesign allows companies to provide their users with the novelty they desire and gives them a chance to keep up with the evolved user preferences. Hence to maintain the user’s interests over long periods of time and to prolong the success of an application, mobile app redesign can prove fruitful.

Signs Your App Needs a Redesign:

• User Engagement Has Significantly Dropped: A noticeable decline in user activity, such as decreased daily active users, longer session durations, or fewer downloads, can be a strong indicator that your app no longer meets user expectations.
• Frequent Crashes and Bugs Are Reported: A high number of bug reports and crashes are a red flag. They not only frustrate users but also erode their trust in your application's reliability.
• The User Interface Looks Outdated and Lacks Modern Aesthetics: In the fast-evolving world of app design, an outdated and unattractive interface can make your app seem irrelevant and unappealing to users, especially if they are used to more visually pleasing alternatives.
• Your App's Performance is Sluggish Compared to Competitors: If your app is slower to load, respond, or execute tasks compared to similar apps, users may quickly migrate to alternatives offering a snappier experience.
• Users Complain About a Confusing Navigation System: User complaints about difficulty in finding features, confusing menus, or a lack of intuitive navigation suggest that your app may need a more user-friendly interface.

The Right Way to Redesign an Application:

Identifying the Specific Issues You Aim to Address

To begin, it's imperative to clearly identify the specific issues you intend to tackle through the redesign. Start by conducting a thorough analysis of your application, keeping an eye out for user pain points, performance bottlenecks, and engagement challenges. By pinpointing these issues, you can prioritize and focus your redesign efforts effectively.

Defining Distinct Goals

Once you've pinpointed the areas of improvement, it's time to establish precise and well-articulated objectives for your app's revamp. These objectives will serve as the guiding principles throughout the project. Some common aims of app redesign might include:

• Enhancing the User Experience: Elevate the application's overall user-friendliness and intuitiveness to make it more accessible and user-centric.
• Augmenting App Performance: Address any technical impediments that hinder the app's speed, responsiveness, and reliability.
• Fostering User Retention: Implement strategies to keep users engaged and returning to your app, thereby enhancing its long-term value.

Your objectives should adhere to the SMART criteria, meaning they should be Specific, Measurable, Achievable, Relevant, and Time-bound. This approach aids in quantifying success and maintaining focus during the mobile app redesign process.

Moreover, clearly communicating the app redesign goals is absolutely crucial to the success of the app, whether the task is assigned to the in-house design team or outsourced to professional Mobile App Redesign Services.

Crafting an Elaborate Strategy

Once you have well-defined objectives in place, the next step is to create a comprehensive plan that outlines the entire process of revamping your app. This plan should encompass the following essential components:

• Research: Commence with in-depth research to gain a comprehensive understanding of your target audience, the competitive landscape, and current market trends. Identify industry best practices in design, usability, and performance.
• Design: Collaborate with experienced designers to produce wireframes, prototypes, and design mock-ups. Ensure that the new design aligns seamlessly with your objectives and effectively addresses the identified issues.
• Implementation: Select the appropriate technology stack and development approach. Evaluate whether to build from the ground up or work with existing code. As you progress, remain responsive to user feedback and iterate as necessary.
• Testing and Quality Assurance: Conduct rigorous testing of the redesigned app to verify that it meets your objectives and performs optimally. This includes functional, usability, and performance testing.
• Timelines and Budgets: Precisely define the project's timeline and allocate resources accordingly. Make sure to include a buffer period for unforeseen challenges that may arise during the redesign process.
• Roles and Responsibilities: Assign specific roles and responsibilities to team members, fostering clear communication and collaboration among designers, developers, quality assurance professionals, and project managers.
• Future-proofing: In addition to the plan, contemplate the scalability of your application. Consider how to future-proof your design to adapt to evolving technology and changing user expectations. Be prepared to support ongoing updates and enhancements post the initial redesign.

If you do not have an expert in-house team capable of redesigning your application, you might need to partner with a professional Mobile App Design Company. Availing professional Mobile App Redesign Services will ensure all the above-mentioned components of strategy have been taken care of, and all the steps of a Mobile App Redesign Process have been executed to perfection.

Mistakes to Avoid When Redesigning an Application

Skipping User Research & Proceeding with Assumptions

One of the most critical errors in app redesign is neglecting user research. Relying on assumptions can be detrimental to your project. Instead, conduct thorough user research, including surveys, interviews, and analytics, to gain a comprehensive understanding of user needs, pain points, and expectations. User feedback provides invaluable insights, allowing you to tailor the redesign to meet user demands effectively.

Solely Going for an Aesthetic Upgrade

While a visually appealing app is essential, aesthetics alone won't guarantee success. You must strike a balance between form and function. Ensure that your redesign not only looks appealing but also enhances the app's functionality, usability, and user experience. Prioritize intuitive navigation, responsive design, and efficient performance.

Not Testing the Redesigned Version

Failing to test the new design is a grave mistake. Testing helps identify any issues or glitches before the app is released to the public. Conduct usability testing, beta testing, and quality assurance to validate the redesign's functionality and usability. By doing so, you can iron out any kinks, thereby preventing a release filled with issues that might frustrate users.

Redesign your App with Cubix

If your application is showing signs of decreased performance, it might be a good idea to consider redesigning it. To carry out the redesign task successfully for ensuring the best results, leveraging the expertise of an established mobile app design company is crucial. Partner with Cubix to avail top-tier mobile app redesign services and improve your application’s potential for prolonged success. Contact us now to discuss your idea.